Seminar SELF-PROMOTION STRATEGIES FOR PERFORMING ARTS: BE_YOU.

With Mara Serina (IT)

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Online ZOOM

15–⁠16–⁠17 Mar 2024

An effective workshop on self-promotion and networking for artists, company managers, project and cultural managers, and producers. How do you speak and write about yourself and your projects?

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Mara Serina (IT) offers practical guidance drawn from her extensive experience in communication strategies for the performing arts.
3 days, 2 hours per day: concise, focused, and effective!

Workshop Structure

Lesson 1: Here I Am
You make the difference – then comes your project.

How can you introduce yourself and your company effectively?
How can you confidently present your work?
The first step in self-promotion is understanding your skills, dreams, and ideas. You are the foundation – your project comes next.

Lesson 2: A Good Dossier Can Save Your Life
Be authentic, be clear, and get straight to the point.

How do you write an impactful dossier?
What’s the best way to present your show and capture your audience’s attention?

Lesson 3: Practical Lab
Your best assets? Your ability to listen and observe.

Bring your draft dossier or show presentation – we’ll work on improving it together.
Let’s review your website and social media to refine your brand identity.

Workshop Details

Dates and Times:
- Fri 15 Mar, 17:30–19:30
- Sat 16 Mar, 11:00–13:00
- Sun 17 Mar, 11:00–13:00
  (6 hours total)
Platform: ZOOM
Language: English

Pricing

Standard fee: 100 EUR / 2,500 Kč
Early bird: 80 EUR / 2,000 Kč (register and pay by 5 Mar 2024)
Student discount: 60 EUR / 1,500 Kč (valid student card required)

Please note: workshop capacity is limited!

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Supported by: Ministry of Culture of the Czech Republic