WEBINAR/Q&A for seminar SELF-PROMOTION STRATEGIES FOR PERFORMING ARTS

With Mara Serina (IT)

EVENT OVER
Online ZOOM
Fri 16 Feb 2024, 18:00–⁠18:30

In this 30-minute free webinar, you will hear a short presentation of our seminar Self-Promotion Strategies for Performing Arts: BE_YOU. You will also learn a bit more about an expert in communication strategies and lecturer at the Civica Scuola di Teatro Paolo Grassi (IT), Mara Serina.

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Here’s an edited version of the text in English:


Mara Serina (IT) shares practical insights based on her extensive experience in communication strategies for the performing arts.
3 days, 2 hours per day: short, fast, effective!

Workshop Outline

Lesson 1: Here I Am
You make a difference – then comes your project.

  • How to introduce yourself and your company effectively?
  • How to confidently speak about your work?
    The first step in self-promotion is understanding your skills, dreams, and ideas. Start with yourself, and let your project follow.

Lesson 2: A Good Dossier Can Save Your Life
Be clear, be yourself, and get straight to the point.

  • How to write an impactful dossier?
  • How to present your show in a way that grabs the audience’s attention?

Lesson 3: Practical Lab
Your best allies? The ability to listen and observe.

  • Let’s work on your dossier. If you have a draft dossier or a presentation of your show, bring it along – we’ll refine it together.
  • Review your website and social media to strengthen your brand identity.

Workshop Details

  • Dates:
    • Fri 15 Mar, 17:30–19:30
    • Sat 16 Mar, 11:00–13:00
    • Sun 17 Mar, 11:00–13:00
      (6 hours total)
  • Platform: ZOOM
  • Language: English

Fees

  • Basic price: 100 EUR / 2,500 Kč
  • Early bird: 80 EUR / 2,000 Kč (registration and payment by 5 Mar 2024)
  • Student discount: 60 EUR / 1,500 Kč (valid student card required)

Workshop capacity is limited!


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Supported by: Ministry of Culture of the Czech Republic