21.–23. 4. 2021 |
online
Get ready for the summer festivals and improve your Dossier. You will learn how to do this at our favorite seminar with Mara Serina. This time online, so you can use the time when you can't perform to prepare promotional materials. Self Promotion in Culture is a theoretical and practical workshop on self-promotion and networking for all artists who want to be heard about them and who want to learn how to “sell” what they created in the best way. The workshop can also be attended by producers, students and those interested from the general public.
The main part of the seminar is the creation of a good dossiers and various ways of presenting their work to festival directors or institutions in various contexts.
A great advantage of the workshop is a very specific model examples in individual areas of self-promotion, creating your own dossier and individual consultations of the lecturer with the participants.
"Mara gave us specific feedbacks on how to improve our presentations. Now I feel more confident and ready to approach an artistic director. Very excited to get started with my dossier, as she gave us a lot of examples and we'll have a follow up about it with her". Maggie Bernay, Two Much Circus (UK)
"The online workshop with Marina Serina brings me new view and really open my eyes how to present myself and how strong network you can build with right steps. The main thing for me was her apel to present your company with all creativity you have, don‘t be shy, dont judge yourself before like a „calculating climber“ – be prepare for every situation with fast specific description of your company, small video on your phone and present yourself easy even in just small talk and so on. I had all my life some worried about selling myself, my company but that is exactly what we have to do in this world and I have to learn how to do it well and with grace." Eva Stará, choreografka a tanečnice v souboru Holektiv (CZ)
Good Dossier saves lives!
lesson n 1: which are the essential information that an artistic director of a festival or of a theater is looking for? Contents and format of a good dossier.
lesson n. 2: the style: how to write an effective dossier? how to present your show in the best way to catch the audience's attention?
lesson n 3: practical lab: let's work on the participant's texts (if someone has a draft of his dossier or a presentation of his show, we can work on it).
The workshop will be realised during 3 days: 21, 22 and 23rd April 2021
Every day from 5.30 to 7.30 p.m. (a total of 6 hours) on the ZOOM platform.
Lessons will be led in english language.
Price:
80 eur
price for students: 50 eur
THE CAPACITY OF THE WORKSHOP IS LIMITED!
Mara Serina is an expert in communication strategies, she elaborates editorial and communication plans, develops brand identity and empowerment processes. She founded the iagostudio agency in Milan, specialising in the conception, organisation and communication of cultural events. His clients include Piccolo Teatro, Teatro degli Arcimboldi, Milan City Council. She worked for a long time as head press office for numerous festivals [ … ]
