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SELF-PROMOTION STRATEGIES IN CULTURE

How to present yourself, your company, your projects: from the dossier to the pitch

Date of event17.03.2023-19.03.2023 |  Place of eventOnline - Zoom

Theoretical and practical 3 day-long workshop on self-promotion and networking for all artists who want to be heard and who want to learn how to “sell” what they created in the best way. The workshop can also be attended by producers, agents, cultural managers, students, and everyone who is interested from the general public.

Programme

Lesson 1: Here I am. How to introduce yourself and your company in an effective way? How to be confindent in speaking about your activity? The first lesson is focused on which are the essential information that an artistic director of a festival/theater is looking for?

Lesson 2: A good dossier can save your life. How to write an effective dossier? How to present your show in the best way to catch the audience's attention?

Lesson 3:  Practical lab. Let's work on your dossier (if someone has a draft of his/her dossier or a presentation of his/her show, we can work on it), let's have a look at your website and Social media and focus on your brand identity.

Practical information:

TIME AND PLACE:

The workshop will be realised during 3 days: 17 - 18 - 19 March 2023

Every day from 5.30 to 7.30 p.m. (a total of 6 hours) on the ZOOM platform.
Lessons will be led in English language.

PRICE:
Basic price: 85 EUR/2000 Kč  
Early bird: 70 EUR/1700 Kč payment before 31 February 2023
For students: 50 EUR/1200 Kč


CONTACT: Naděžda Nazarova: nadezda.nazarova@se-s-ta.cz

THE CAPACITY OF THE WORKSHOP IS LIMITED!

Registration - Application HERE.

Pedagogues

Mara Serina

Mara Serina Životopis

Mara Serina is an expert in communication strategies, she elaborates editorial and communication plans, develops brand identity and empowerment processes. She founded the iagostudio agency in Milan, specialising in the conception, organisation and communication of cultural events. His clients include Piccolo Teatro, Teatro degli Arcimboldi, Milan City Council. She worked for a long time as head press office for numerous festivals [ ]

Applications

Registration - Application HERE.


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